Music and Time Annotation << Back Evolution of Audiovisual Content of Mass Performances. Multimedia Еffect I.E. Goryunova In the paper the key problems of modern mass performances, evolutional trends of multimedia means of artistic expression, creative methods of use of new technological and technical facilities of audiovisual content creation are analyzed. The author focuses on the problem of modern performance visualization, multimedia technologies, systems of sound-technical and video equipment, analyzes the concept of audiovisual image, sound atmosphere of action and editing as director’s main method of creating of synthetical audiovisual multimedia product. Key words: mass performances, audiovisual content, multimedia technologies E-mail: ieg15@yandex.ru Pp. 68