Music and Time Annotation << Back Creative Identity of the Personality as Object the Historical and Culturological Analysis in Works of the Western European Scientists K.V. Politkovskaya The Article is devoted to historical and cultural analysis of opinions of Western scholars about the formation of the concept of “creative individuality leach-ness”. Revealing the ideas of thinkers and philosophers of different epochs, the author of the pre-gives them different points of view that confirm the uniqueness and nepovtorim the need to develop a creative personality, which are essential for further development of culture, science and art. Keywords: creativity, individuality, personality, theory, history, the IP-landscape design, genius, Creator, talent, master. Contacts: E-mail: zorilova@mail.ru Pp. 33-35.